Can you feel it?

July 12, 2007 by Chris Harrower, CTIS.

There’s a certain level of excitement in the air in the Group Sales world, and a lot of the people I know are getting stirred up.

What is it? It’s ABA Fever, and the first round comes this Monday, when ABA registration opens at Noon. Prior to last year, I always saw people “suffering” from ABA Fever, but never really understood what they were doing, or why they were so nutz over just another trade show. Then I went to Grapevine, TX last February, and experienced the biggest show in the game for myself, and found I immediately contracted a severe case of ABA Fever of my own!

Amazing…absolutely amazing. Now I’m exchanging emails with my “gang”, making sure we’re all ready for Monday, arranging which hotel we’re going to try to register with, and coordinating what promises to be the best ABA Dine-Around Party in the history of the American Bus Association!

It came to a head last night, when my wife was talking to me about one of the children, and I was working on the website that goes with that party. She finally said “I can’t talk to you when you’re dealing with THAT convention…you’ve got the fever, or something!”. And she was right…

If you’ve never been to ABA, and you can justify about $4,000 in expenses (between annual dues, convention registrations, lodging, transportation, meals, and such), I can’t recommend it enough. I was totally blown away by how much business I was able to do during those days in Texas, and I’m even more excited about Virginia Beach, as the first-show jitters and amazement will not be there, and I can work on more networking and relationship-building. If you’re interested in joining ABA, please let me know, and I can get them to send you a packet of information (and I can get a prize myself for signing you up…hey, at least I’m honest about it!).

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